Concept, Design,
Print & Copywriting
What is the concept or idea behind an ad campaign? Once developed, how do we get the idea across to the audience? How would we communicate and what platforms should we use? What would the outcome be and what would it cost?
Everything starts from scratch. A circle. A line or a thought. With years of cumulative experience, we’re able to put things together and address all your concerns.
Campaign Development
Full campaigns often use a wide mix of media to get key messages across. We have handled large campaigns including one for the promotion of a complete township – Mantin, Negeri Sembilan- on behalf of CPI Group by setting a one-of-a-kind experience centre.
The experience centre featured historical facts and interactive booths as well as instagrammable corners to boost tourism within the area of Mantin.
A localised ‘Tin Man’ (Mantin in reverse) mascot was developed to represent the campaign and give it a welcoming personality.
The Serintin project was another campaign that hit the right notes with our customers, selling out homes in short span of time. Conceptually, it featured a hummingbird as a symbol of ‘the spreader of life’ on earth.
The inspiration for the project was derived from nature itself, where twigs and leaves formed the shape of a hummingbird that transformed into the project’s logo in the end. The tagline ‘A park within a park’ reflected the township’s location within the green lung of the Titiwangsa range.
Annual Report Development
We craft thoughtful concepts that are synonymous with the various industries that our clients represent, using unconventional design approaches and out-of-the-box ideas.
Who says Annual reports need to be boring?