Strategy, Analysis
& Marketing
As guardians of your brand, we can help you create integrated campaigns across various digital channels to reach your objectives. The process begins with the development of sound strategies, study of data-driven insights and understanding of your overall marketing goals.
Rebranding
Marketing communication strategy
and brand & retail space outlook.
Name, tagline, market positioning +
brand & retail space outlook.
Rebranding campaigns demand specific skills for bringing a brand – often an established one – to an even higher ground. Our FRICO project demonstrates an understanding of the demographics and psychographics of Vietnam for the home-maker market segment. We succeeded in repositioning the premium brand to a higher perceived value, consistent with Vietnam’s resounding economic growth.
Market Positioning
Our First Mansion project required combining market positioning knowledge with out-of-the-box thinking.
Petaling street has an awning that is labelled ‘the dragon’s back’, identifiable by its distinct green colour stretched along the street’s length. The question is, what’s a body without a head? First Mansion is the highest building in the vicinity and therefore makes an ideal ‘dragon’s head’.
The current property has been taken over and managed by the Four Points Sheraton brand.